Envisonit
VISUAL DESIGN / SUMMER 2019
In the summer of 2019, I interned as a visual designer at Envisionit, a Chicago-based digital marketing agency. I was responsible for developing visuals for Envisionit's brand and their clients.
01
Destination ENV
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Destination ENV is a full-service agency dedicated to helping Destination Marketing Organizations (DMOs) and Convention & Visitors Bureaus (CVBs) create powerful and effective marketing strategies. The team of creative strategists, media experts and technologists are equipped with the knowledge and experience to craft solutions that are tailored to the unique needs of each client. They help DMOs and CVBs maximize their reach and discover new opportunities to grow their businesses. Our services include strategic consulting and planning, media buying and planning, creative development, digital marketing, web design, and analytics.
Destination ENV develops comprehensive marketing programs rooted in research and data, focusing on one thing above all — measurable performance.​​​​​​
DESTINATION ENV
Email Newsletter
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Destination ENV required an updated email newsletter for their weekly newsletters. I created two different newsletter concepts using Destination ENV's current branding that highlight the most updated articles written by the Destination ENV team and allow readers to read related posts.
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Program: Photoshop
DESTINATION ENV
Visual Presentation
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Destination ENV Capabilities is an overview of Destination ENV for future clients. It was outdated and not presentation-friendly. I was given the task to turn it into a visually appealing presentation for future clients.
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Program: InDesign, Photoshop, Illustrator
POV White Page Assets
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For the article "A new perspective for navigating for SEO challenges", I created three assets about navigating through search engine optimization (SEO) challenges. The main goal was to find a solution to having a wide amount of information compiled into a readable infographic.
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Programs: Illustrator, Photoshop
02
Choose Chicago
Choose Chicago is the official destination marketing organization for the city of Chicago. Its mission is to bring regional, national, and international business and leisure visitors to Chicago.​​​​​​​​​​​​​​
Choose Chicago offers a variety of services to help visitors plan their trips to the city. These services include an online trip-planning tool, customized itinerary planning, group booking services, a listing of tours and attractions, discounted hotel rates, and an official city guide. Additionally, Choose Chicago provides marketing and public relations support to local businesses and organizations in order to promote Chicago as a premier destination.
CHOOSE CHICAGO
Brand Redesign
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The Choose Chicago website was overwhelming and not user-friendly. I assisted the Design and Engineering team in the development of redesigning Choose Chicago's website by choosing appropriate visuals and creating header graphics to be used for each individual page through CMS.
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Program: Wordpress, Sketch
03
Waystar
Waystar is a tech company specializing in guiding healthcare organizations to have a better understanding of their revenue cycles and towards a path to better finances. Waystar is committed to providing the best RCM technology the market has to offer with its goal to develop creative solutions to complex business problems.
WAYSTAR
User Interface
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Following Waystar's brand guidelines, I was given the task to create a UI prototype of the contact information for their eligibility verification software and create icons that would be easy to understand for their target audience.
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Programs: Photoshop, Illustrator
04
Red Gold Tomatoes
Red Gold is a tomato processing company that produces canned tomatoes in the Midwestern area of the United States.
RED GOLD TOMATOES
Social Media
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Aiming to reach a wider audience, I created various advertisements for their specific canned products to recreate recipes that would be used and seen on their social media pages.
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Programs: Photoshop, InDesign
Takeaway
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Being part of Envisionit has taught me so much about how visual design can be used within the digital marketing experience, and it's all thanks to the amazing creative team for guiding me throughout.
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I attempted to challenge myself and I believe it has paid off because working with Envisionit has vastly changed my view and approach to design. Not only did I get to create visuals for the city I love and grew up in, but I was also able to gain the experience of working with companies and organizations who assisted in guiding me and being part of the development process of growing their user experience.